Sams&Co is a creative studio based in Detroit that specializes in branding and packaging. Understanding that every client is unique with specific needs, we provide solutions that drive results—for projects big and small. Through listening and collaboration, we keep our process simple so we can stay focused on the details. Above all: We remain committed to creating culturally relevant brand experiences that move your business forward.
O U R C A P A B I L I T I E S
Brand Strategy & Positioning
Naming Development
Logo/Identity Design
Structural Design
Packaging Design
Copywriting
Content Creation
Art Direction
Social Media Strategy
Website Design
Naming Development
Logo/Identity Design
Structural Design
Packaging Design
Copywriting
Content Creation
Art Direction
Social Media Strategy
Website Design
KEVIN SAMS
Founder & Creative Director
Founder & Creative Director
Kevin takes pride in being not just a conceptual thinker but a creative doer. As Founder and Creative Director of Sams&Co., he establishes vision and creates design solutions that work. A 20-year veteran, he has worked for some of the most well-established CPG agencies in San Francisco and New York.
Kevin is a self-confessed perfectionist who is known for intensely immersing himself in every project. Whether he’s cord wrangling or screen printing, he scrutinizes every last detail—until the job is done right.
JENNIFER SAMS
Writer. Editor.
Writer. Editor.
Jennifer is a writing and editing professional with more than 12 years experience developing content for companies—big and small—in a wide range of industries, including beauty, health, technology, and automotive. A big-picture thinker who approaches every project with a journalistic mindset, Jennifer is always looking for new ways to create clear, consistent, meaningful content that resonates. As writer and editor for Sams&Co., Jennifer oversees project management and leads the communication and execution of all strategic initiatives.
When she’s not writing strategy or crafting copy, she’s reading rock 'n' roll biographies and obsessively searching for the next great camping spot.